{"id":1018,"date":"2021-01-21T17:05:00","date_gmt":"2021-01-21T16:05:00","guid":{"rendered":"https:\/\/lesflousduvolant.com\/?p=1018"},"modified":"2021-01-21T14:07:01","modified_gmt":"2021-01-21T13:07:01","slug":"borgward-peut-conserver-son-logo","status":"publish","type":"post","link":"https:\/\/lesflousduvolant.com\/index.php\/2021\/01\/21\/borgward-peut-conserver-son-logo\/","title":{"rendered":"Borgward peut conserver son logo"},"content":{"rendered":"\n<p><strong>On vous en avait parl\u00e9 l&rsquo;an dernier, <a href=\"https:\/\/lesflousduvolant.com\/index.php\/2020\/03\/12\/renault-porte-plainte-contre-borgward\/\" class=\"rank-math-link\">Renault avait port\u00e9 plainte contre Borgward<\/a> pour l&rsquo;usage d&rsquo;un logo en forme de losange. On vous avait promis de vous tenir au courant, et crise sanitaire oblige, les retours ont mis beaucoup de temps \u00e0 arriver (sans compter que je n&rsquo;ai pas \u00e9t\u00e9 des plus actifs ces derniers mois, non plus).<\/strong><\/p>\n\n\n\n<p>En mars, Renault l&rsquo;avait emport\u00e9 lors du proc\u00e8s tenu par la 33e chambre civile du tribunal de Munich. Cependant, Borgward avait fait appel de la d\u00e9cision. <\/p>\n\n\n\n<p>Lors du jugement en appel, qui a eu lieu en octobre, retournement de situation. Le tribunal de Munich a donn\u00e9 raison \u00e0 la firme domicili\u00e9e \u00e0 Stuttgart, comme le rapporte le <a href=\"https:\/\/www.stuttgarter-zeitung.de\/inhalt.rechtsstreit-mit-renault-borgward-darf-logo-mit-der-raute-behalten.9fad2ae1-093a-485d-bf51-0fb4dc2e6c12.html\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Stuttgarter Zeitung<\/a>.<\/p>\n\n\n\n<p>Je ne reviendrai pas sur pourquoi je trouvais la situation pour le moins ironique, puisque cela a \u00e9t\u00e9 couvert dans le pr\u00e9c\u00e9dent article. Cependant, je ne peux m&#8217;emp\u00eacher de penser \u00e0 tout le temps (et incidemment, l&rsquo;argent) perdu dans cette affaire.<br><br>Borgward n&rsquo;arrive pas \u00e0 vendre ses produits en Europe. Je ne comprends toujours pas pourquoi Renault a \u00e9t\u00e9 chercher cette similarit\u00e9 de dessin du logo, alors que la marque sino-allemande ne lui fait pas ombrage. Comble de l&rsquo;ironie, depuis la Renaulution, le nouveau logo du constructeur fran\u00e7ais s&rsquo;\u00e9loigne encore plus de celui de son \u00ab\u00a0concurrent\u00a0\u00bb.<br><br>Bref, beaucoup d&rsquo;\u00e9nergie d\u00e9pens\u00e9e pour peu de choses. Souhaitons juste \u00e0 Borgward d&rsquo;arriver \u00e0 percer, et \u00e0 Renault d&rsquo;atteindre ses nouveaux objectifs.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"531\" src=\"https:\/\/i0.wp.com\/lesflousduvolant.com\/wp-content\/uploads\/2021\/01\/Borgward-BX7.jpg?resize=800%2C531&#038;ssl=1\" alt=\"Borgward\" data-id=\"1022\" data-full-url=\"https:\/\/lesflousduvolant.com\/wp-content\/uploads\/2021\/01\/Borgward-BX7.jpg\" data-link=\"https:\/\/lesflousduvolant.com\/?attachment_id=1022\" class=\"wp-image-1022\" srcset=\"https:\/\/i0.wp.com\/lesflousduvolant.com\/wp-content\/uploads\/2021\/01\/Borgward-BX7.jpg?resize=1024%2C680&amp;ssl=1 1024w, https:\/\/i0.wp.com\/lesflousduvolant.com\/wp-content\/uploads\/2021\/01\/Borgward-BX7.jpg?resize=300%2C199&amp;ssl=1 300w, https:\/\/i0.wp.com\/lesflousduvolant.com\/wp-content\/uploads\/2021\/01\/Borgward-BX7.jpg?resize=768%2C510&amp;ssl=1 768w, https:\/\/i0.wp.com\/lesflousduvolant.com\/wp-content\/uploads\/2021\/01\/Borgward-BX7.jpg?w=1335&amp;ssl=1 1335w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" data-recalc-dims=\"1\" \/><figcaption class=\"blocks-gallery-item__caption\">Le Borgward BX7, qui s&rsquo;\u00e9coule \u00e0 dose hom\u00e9opathique<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><br><em>Cr\u00e9dit photo : Borgward<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On vous en avait parl\u00e9 l&rsquo;an dernier, Renault avait port\u00e9 plainte contre Borgward pour l&rsquo;usage d&rsquo;un logo en forme de<\/p>\n","protected":false},"author":1,"featured_media":823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"Le fin mot de l'histoire entre Borgward et Renault.\n#lesflousduvolant","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[8,83],"tags":[171,170],"class_list":["post-1018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-allemagne","tag-borgward","tag-renault"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lesflousduvolant.com\/wp-content\/uploads\/2020\/03\/Borgward-Renault.png?fit=825%2C550&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9eu5e-gq","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lesflousduvolant.com\/index.php\/wp-json\/wp\/v2\/posts\/1018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lesflousduvolant.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lesflousduvolant.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lesflousduvolant.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lesflousduvolant.com\/index.php\/wp-json\/wp\/v2\/comments?post=1018"}],"version-history":[{"count":5,"href":"https:\/\/lesflousduvolant.com\/index.php\/wp-json\/wp\/v2\/posts\/1018\/revisions"}],"predecessor-version":[{"id":1024,"href":"https:\/\/lesflousduvolant.com\/index.php\/wp-json\/wp\/v2\/posts\/1018\/revisions\/1024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lesflousduvolant.com\/index.php\/wp-json\/wp\/v2\/media\/823"}],"wp:attachment":[{"href":"https:\/\/lesflousduvolant.com\/index.php\/wp-json\/wp\/v2\/media?parent=1018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lesflousduvolant.com\/index.php\/wp-json\/wp\/v2\/categories?post=1018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lesflousduvolant.com\/index.php\/wp-json\/wp\/v2\/tags?post=1018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}